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Health

Victoria’s Secret comes under fire for ‘Perfect Body’ ad

It's a world famous lingerie brand that has some of the world's fittest models in its shows, but Victoria's Secret has come under fire for their latest campaign.
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Victoria's Secret The Perfect Body campaign. The controversial advertisement. Picture: Victoria's Secret

The words ‘The Perfect “Body”‘ imposed over a picture of 10 super slim models dressed in underwear has prompted a widespread backlash on social media and the hashtag #iamperfect on Twitter.

“No such thing as a perfect body, @VictoriasSecret. Please, stop perpetuating this myth. Only harmful. #iamperfect” Anna A. Wilson wrote on Twitter.

CourtneyO wrote: “Stop the body image shaming. No wonder why young girls have body image issues and eating disorders #VictoriasSecret #IamPerfect”.

Stop the body image shaming. No wonder why young girls have body image issues and eating disorders #VictoriaSecret #IamPerfect

There’s also a Change.org petition asking Victoria’s Secret to withdraw the ad and apologise. It has already attracted close to 20,000 signatures.

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