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Hashtag celebrating stretch marks goes viral

#Loveyourlines is latest body love campaign to sweep through social media encouraging women to celebrate their stretch marks.

The latest body love campaign to sweep through social media is encouraging women to celebrate their stretch marks.
The #loveyourlines tag has gone viral with courageous women everywhere sharing snaps of their lined stomachs, thighs and décolletages in a bid to stop body shaming women – especially after giving birth.
"#LoveYourLines is a social media photo campaign to help showcase the beauty of the female body," the account states. "This account is curated by two mummas hoping to make a difference in the world of female body image… All women of different shapes, sizes, and cultural backgrounds are encouraged to submit... We can't wait to see your love lines!"
The insecurity that mars stretch marks isn’t just reserved for mothers; young women are also posting about their post-puberty blemishes and sharing body love advice.
On Instagram alone the Loveyourlines handle, which began in early August, already has over 30,000 followers and counting.
See some of the most striking images from the campaign.

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