His girlfriend Megan Marx may be one of the most important ladies in his life, but Bachelor in Paradise star Jake Ellis is remembering his mum with his latest project.
Jake has announced that he's the latest ambassador for the National Breast Cancer Foundation and is helping to achieve their goal of zero breast cancer deaths by 2030.
"Breast cancer is a disease that is very close to my heart due to my mum's illness. Her breast cancer experience deeply affected me and my family, as I was only six when Mum was diagnosed. Everyone has a story to share, which is why I'm so passionate about bringing awareness to the life-changing work of the NBCF in memory of my mum."
Jake's mum Robyn suffered with breast cancer for 25 years and as Jake was just six years-old when she was diagnosed, he knows first-hand about cancer treatment.
"I remember mum had to be away from us for a long time. The smell of the hospital has always stayed with me," he told the Gold Coast Bulletin.
Speaking to Mamamia, Jake opened up about the charity work he did with his late mum and how he wants to continue that legacy with the National Breast Cancer Foundation and beyond.
"To me Mum is watching this, and she's doing all she can, guiding me. It's all for Mum and it's all to help other people that are going through something similar."
"I understand what people may be feeling, and as much as I wish I could have helped Mum, I hope I can help others."