It feels like the seasons are going by as fast as the latest fashion trends, but don’t fret, The Iconic and our favourite Bachelor stars Matty ‘J’ Johnson and Laura Byrne have your wardrobe covered this summer.
To celebrate their 10th birthday, The Iconic is having a huge sale on beloved affordable staple brands like AERE, Atmos&Here, Bonds, Cotton On, Dazie, Lioness, Tussah, Calli, and much, much more.
And if designer brands are more up your alley but you can’t justify splashing the cash on full-priced items, labels like Alice McCall, Lee Matthews, Sass & Bide, By Johnny, Christopher Esber and Kate Spade are also marked down.
The sale is split into categories (Save 40 per cent off THE ICONIC’s 10th birthday edit, Save 30 per cent off select dresses, Save 40 per cent off THE ICONIC exclusives) and is automatically applied to cart making the checkout process far easier.
Dazie Manchester Mini Dress, $62.99, The Iconic
(Image: Instagram)To ring in the end of Sydney’s 14-week lockdown, Matty J and Laura have styled their favourite Iconic pieces to spruce themselves up in time to hit the town.
And while our favourite fictional fashion queen Miranda Priestly may have something to say about it, Laura absolutely rocked florals for spring.
The mother-of-two looked stunning in the Dazie Boulevard shirred crop top and matching midi skirt, which can be bought separately or as a set for $97.98 (down from $139.98 with your discount code!)
Laura opted for the red floral colourway, but if you wanted a more muted look heading out of lockdown, white, yellow gingham and black are also available.
To take the look from brunch to dinner, accessorise the set with strappy tie-legged heels or mules, a clutch and some gold jewellery.
For a more beach-appropriate look, Laura went back to old-faithful Dazie and glowed in the affordable but stylish brand’s Manchester Mini Dress in a purple hue.
Dazie Boulevard Maxi Skirt, $62.99 and Crop Top, $34.99, The Iconic
(Image: Instagram)The 100 per cent cotton dress, featuring on-trend balloon sleeves and a shirred bust, is an affordable option heading into summer at just $62.99 with The Iconic’s birthday discount.
And if lilac isn’t your colour, fear not, the quintessentially summer dress is also available in yellow, white and blue floral.
Shirred blouses have been a hit this year, and it looks like they’re here to stay.
Shona Joy Monique Shirred Balloon Sleeve Top, $100.80, The Iconic
(Image: Instagram)For an impromptu at-home photoshoot with their adorable daughter Marlie Mae, Laura looked effortless but chic in the Shona Joy Monique top, which features an orange and white leopard print pattern and, you guessed it – a shirred bust.
This statement top will see you through summer and well into the cooler months with its thick balloon sleeves and cinched wrists.
Happy shopping!
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