It's a common misconception that when we buy lingerie, we're doing so solely for our partners.
But the truth is that there's nothing more attractive than feeling confident and good in your own skin.
And there's no better way to do that than to adorn that skin in a stunning lace, satin or strappy number.
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A gorgeous lingerie set is the perfect way to feel empowered and sexy. In many cases, however, they can prove quite costly.
For that very reason we're rounding up some of the best brands that offer stunning pieces without breaking the bank.
It's time to throw away those Bridget Jones-esque undies and spoil yourself with some of these chic yet affordable picks, just in time for Valentine's Day!
WATCH: How to tell if you're wearing the right size bra. Post continues after video...
Pretty Little Thing may be your go-to for a bargain fashion buy so why not expand that shopping cart to your underwear drawer, too?
From flashy pink sets perfect for Valentine's Day, to fitted corset styles that will have you feeling sexy, there's a little bit of everything on offer.
And we can guarantee you'll want to add almost everything to your virtual shopping basket.
Lovehoney is best known for its toys and various fun accessories, Lovehoney also does incredible and intricate lingerie without the hefty price tag.
The brand also has a wide range of styles and sizes, including plus size sets to suit every figure.
This flowing pink babydoll set is the perfect number for those who are tummy-conscious.
Bras n Things may be an old favourite but there's nothing tiresome about the range of bras, panties, sleepwear and everything in between that Bras n Things stock.
Not only does the brand offer a huge bra size range, including plenty of fuller-bust options, it also has two lines of lingerie with an added oomph.
The Enchanted range is all about feminine charm, while the Vamp range always offers something extra sexy.
Ann Summers is not only gorgeous and affordable, it's also available on The Iconic which is currently running a hugse sale.
This sultry chemise should be argument enough that you need to add an Ann Summers piece to your wardrobe, and if you need further encouragement check out the affordable price tag.
You can find us living in this style 24/7, even after Valentine's Day is over.
Bendon is a fave for our comfy every day buys, but they also stock a range of brands and options that are much more risqué, for all price ranges.
One of our personal favourites would have to be Pleasure State, which offers some stunning pieces with reasonable price tags.
And with so many styles and brands on offer, you're guaranteed to find something you love.
Wild Secrets is another brand best known for selling toys, but is has an extensive lingerie section you're bound to fall in love with.
The prices are perfect for anyone shopping on a budget and the size range is surprisingly inclusive, with plenty of options for fuller figures.
We fell in love with this emerald babydoll set that's the perfect combination of sexy and elegant.
Lounge Underwear is one of the most popular brands on Instagram and there's a reason.
Offering stunning matching sets for seriously reasonable prices, you're guaranteed to find something that will have you feeling sexy.
Plus, you can head to the brand's outlet section if you want an even better deal.
Souszy knows how to do a delicate, feminine lingerie set like no other - and it won't break the bank.
With lacy bralettes and sheer styles a-plenty, there is so much to choose from if you want to feel gorgeous in your undies.
Not to mention the brand recentl collaborated with Abbie Chatfield to create a bralette and bottoms set that's simply to die for.
Berlei is a brilliant option if you're looking for something you can wear everyday as well as in the bedroom.
While the brand has plenty of plain t-shirt bras for sale, it also has a few hidden lingerie gems like the effortlessly pretty lace style below.
If you have a little more cash to spend, you can also try the brand's Temple Luxe options, which offer saucier and more luxurious styles.
If you're after a more lowkey style of lingerie that deviates away from lace, satin and embellishments, NICO is the perfect brand for you.
NICO is all about peak comfort, natural fabrics, environmental consciousness and celebrating women's natural curves.
Their organic cottons are knitted at a high gauge to ensure your pieces won't pill and shrink.
Until June 23, Now To Love readers can save 10 per cent on all Nico full-priced products using the code NICOShop.
To learn more about NICO's Bra Explainer campaign, click here.