Fashion News

Target just launched a designer underwear section and you're about to save some seriously sexy dosh

Feel expensive without being expensive.

By Jess Pullar
Finding a really nice set of underwear without forking out an arm and a leg can be difficult at the best of times.
But in a wild stroke of luck (and a genius collaboration), the at-times arduous task of lingerie shopping is about to become very, very easy - and it'll probably give you a hearty confidence boost for good measure.
Yep, Target, AKA Australia's budget-friendly fashion giant, has just launched two lingerie collections that are designer quality, but come without the hefty price tag.
Target has launched two new ranges of underwear that compare to designer quality. (Target)
Let's be real, we've all made a quick dash into the nearest store to grab a spare pair of socks or, ahem, slightly more comfortable underwear in situations that so desperately call for it.
Which is why it's all the more exciting to know that a simple collaboration with several Australian lingerie experts has led to the creation of two new luxe ranges that come in at a fraction of the price you'd normally pay for a designer-worthy pair of undies.
Luxe lacy styles dominate the Preview collection. (Target)
The first collection, named Preview, is particularly sexy. With silky textured pieces and lacy underwear sets, the styles have been created to suit all different shapes and sizes.
You can shop all of the heavenly looks here, but we'll also give you the most important deets.
Bras start at $30 and knickers start at $12 - not bad when you consider how darn fab you'll feel when you've whipped them on.
A second, more playful underwear collection also widens the pickings. (Target)
The second collection, named Lily Loves, is a little more playful and fun.
Featuring a bunch of everyday essential styles, there's some quirky prints, lacey features and colours galore.
The undies start at a mere $10, and the collection also includes some cute PJ sets.
Honestly, just take our money, guys.
We meant it when we said they're cute. (Target)
Target has long been known to hook many a gal up with some solid underwear sets in its time, and it's not the only affordable brand known for its knack for delivering the goods in that department.
British-based brand Marks & Spencer is renowned for its knickers, selling more than 60 million pairs of underwear every year.
And like Target, the reasoning for it lies in the product itself - you can't deny the satisfaction that comes from finding a $10 pair of jocks that are not only of comparable quality to a $50 designer piece, but there's also a bunch of super cute styles to pick from.
Both brands are also size inclusive - M&S has sizes spanning from a six to 28, while Target ranges from a size six to 20.
And in a refreshing approach, both brands have a diverse cast of models of all shapes and sizes to model their online stock on the websites.
Oh, and did we mention they all look amazing?
Happy shopping...
WATCH: Kate Richie strips off for new underwear campaign:

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