She's the queen bee of public relations, a busy socialite boasting hundreds of thousands of Instagram followers, and a mum-of-two to boot.
But there's another word to describe Roxy Jacenko, and it's the opposite of, er, frugal.
As she prepares to see out the pilot of her very own reality TV show, I Am Roxy, which airs on Channel Ten this coming week, the PR maven has been sharing some home truths.
And there's one such anecdote that even the world's most self-professed shopaholics will be surprised at - the amount she spends on clothing.
Now, before we get into the details, lets make one thing clear - Roxy is very well dressed.
She wears designer items mixed with affordable mainstream fashion effortlessly.
Her aforementioned Instagram following are all for it - often asking her where she bought the gear featured in her latest selfies, and we certainly can't blame them for it.
And while we'd love to recreate Roxy's style for ourselves, it seems that might be a little tougher to execute than we originally thought.
Speaking to the Daily Mail, the PR maven has confirmed that she does, in fact, often spend an average of $30,000 on clothes every month.
Yep, we'll let that one sink in for a little while.
Oh, but it gets better.
The 39-year-old actually admitted it often goes over that amount, with her debit card bill reaching up to $100,000 on some months.
That being said, she defended the extortionate amount saying "that's for everything!".
Oh to have a casual 100K to drop on the latest Balenciaga heels, or a cheeky Hermès Birkin...
With this in mind, there's no denying Roxy has worked hard to get where she is, and she insisted that she's spending within her means.
"Do I spend? Yes, I'm a f*ing shocking spender," she said.
"But I work hard, I live within my means and I make no apologies for it."
We can't argue with that!
With her new show I Am Roxy set to air on Channel Ten this week, Australia is no doubt looking forward to getting a little bit of insight into the PR guru's life.
Described as the "raw, uncensored life" of the blonde mum, the show will no doubt include plenty of shopping in between.
Speaking to OK! Magazine this month, Roxy revealed that we will indeed see her "dressed to the nines" most of the time, but we'll also see the "a very normal mum" side to her.
"What you see is what you get with me. I'm not an actress so I can't fake it," she said.
Roxy started her business, Sweaty Betty PR, when she was just 24-years-old.
Over the years, Roxy has extended her business prowess to help found The Ministry of Talent. She has also created her daughter's popular and successful hair accessory business, Pixies Bows.
It's understood Roxy currently boasts a net worth of approximately $13 million, mostly attributed to her Sweaty Betty empire.
WATCH: Inside Roxy Jacenko's daughter Pixie's extravagant sixth birthday bash. Story continues after video...
And whether you're interested in getting some insight into her life or not, there's no denying Roxy's new reality show is going to feature a lot of shopping scenes.
Outfit inspiration (and inspiration alone is the operative word here) awaits...