Fashion News

Iconic Australian accessories retailer Oroton goes into administration

Sad news for the much-loved brand.

By Bettina Tyrrell
Stalwart of the Australian fashion industry, handbag retailer Oroton, have gone into administration.
The iconic company known for its luxury leather accessories revealed this morning that an eight-month strategic review failed to find a viable option to secure its future.
The Sydney Morning Herald reports that Oroton’s sales have been in decline in recent years, stating the company has racked up a loss of $14.2 million in 2017.
Australian actress Rose Byrne was Oroton's most recent celebrity ambassador.
The 59 Oroton stores will continue to operate as usual while administrators Deloitte Restructuring Services pursue a sale or recapitalisation, OrtonGroup said.
“The flexibility of the voluntary administration process enhances the ability to further restructure OrotonGroup in a manner which makes it possible to achieve the best possible outcome in these circumstances,” said administrator Vaughan Strawbridge .
“Our ambition is that a stronger Oroton business will emerge from this process.”

With news of Oroton going under, the brand has launched a massive sale online with up to 70% off items. The sale is so impressive in fact that the website has crashed under the demand of eager shoppers keen to snap up a deal in time for Christmas.
Oroton joins a list of fashion retailers to collapse over the past 18 months, with Lover, Marcs, David Lawrence, Herringbone, Rhodes & Beckett, Payless Shoes and Pumpkin Patch all going into administration.