Miranda Kerr has stepped down as David Jones' fashion ambassador after five years with the company, passing the reins to Australian model Jessica Gomes.
David Jones has been negotiating the star model's contract since the start of the year but the retail giant is expected to announce the end of that relationship this morning The Daily Telegraph reports.
As negotiations over the million dollar contract reportedly still carried on yesterday, David Jones CEO Paul Zahra said the company would "forever consider Miranda part of the David Jones family."
"We have loved being on this journey with Miranda and feel privileged to not only have been a part of it but to watch Miranda's remarkable success and growth," he said.
"We with Miranda every success for what will undoubtedly be a very successful future and would like to thank her wholeheartedly for her wonderful contribution to our brand."
The move makes way for rising star Jessica Gomes who takes over Miranda's post as the face of the department store.
The 27-year-old Perth native is already highly regarded in the global fashion world having worked with top brands Clinique and Adidas and featured in every Sports Illustrated swimsuit edition since 2008.
Gomes will join David Jones stable of brand models including Megan Gale and Samantha Harris.
Miranda Kerr will not appear in David Jones catalogues or shows unlike her predecessor Megan, but we look forward to seeing her continue as ambassador for Qantas and continue to rise in the fashion world.