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Fashion News

Lingerie company bans Photoshop for ‘real’ ad campaign

The marketing move by young women’s underwear and swimsuit brand Aerie is a bold one aimed at customers fed up with digitally enhanced images. But it may not be as realistic as you think – the models, while curvy and buxom, are still thin and gorgeous.

An image from the Aerie 'real' ad campaign
The marketing move by young women’s underwear and swimsuit brand Aerie is a bold one aimed at customers fed up with digitally enhanced images. But it may not be as realistic as you think – the models, while curvy and buxom, are still thin and gorgeous.
The #aeriereal ads feature young girls lounging around in colourful lingerie with their “imperfections” - beauty marks, tattoos, lines, rolls of fat on their stomachs, dimples, and even stretch marks - on full display. They are also of varying bra sizes, not the standard B-Cup often used in lingerie campaigns.
But despite their apparent beauty ‘flaws’, even Ms Altman admits: “They are still models, they’re still gorgeous.”
The Aerie campaign comes after a recent furore over Photoshopped images, including the airbrushing of Girls star Lena Dunham on the cover of US Vogue.
The Aerie campaign features 'real' looking models
The ads feature un-Photoshopped images of models
The company says 'what you see is what you really get' with their ads

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