You don’t mess with Queen Beyoncé, especially when it comes to her bootylicious bod.
H&M chiefs learned this out the hard way when they shrank the star’s curves in the advertising campaign for their 2013 summer collection.
The 31-year-old was reportedly outraged to find that her famous curves had been retouched for the advertising campaign for her new bikini line, and insisted only the natural pictures be used.
“When Beyoncé found out they had edited the way her body really looked, she hit the roof,” an insider told Britain’s The Sun.
“She’s a true diva and was furious that she had been given such a snubbing. Her people refused to give the pictures the green light so H&M were forced to use the originals.”
A representative for H&M said the star was always their first choice for the campaign.
“Beyoncé was our only choice for this campaign and we were delighted when she said yes,” the representative told the paper.
“Our goal has always been to portray Beyoncé as the strong and beautiful woman she is. It has been a wonderful working process and a close cooperation. Both parties are happy with the final images.”