TV

Gwyneth Paltrow's lifestyle brand Goop is heading to Netflix

Are you ready to lead an 'optimal' life?

By Tina Burke
Gwyneth Paltrow's wildly unpredictable, headline-grabbing lifestlye brand Goop is spreading it's wings once more and venturing in to the world of TV.
Goop began as a weekly e-newsletter in 2008 and has since extended to a website, a skincare line, a fashion line, an In Goop Health summit and more. Now, it's coming to streaming service Netflix in a series of 30-minute episodes.
With online articles such as 'Clearing Out Old Energy' and 'The World's Best Coconut Water and 13 Other Things We're Talking About' the Goop brand has become known for it's 'aspirational' approach to living. And it looks like the new Netflix docuseries will live up to the brand's prestigious name.
According to Variety, Goop's docuseries will see Gwyneth and the site's chief content officer, Elise Loehnen, meet with experts, doctors, and researchers to examine issues relating to physical and spiritual wellness.
Gwyneth at the In Goop Health summit (Image: Getty).
"We were speaking to the platform question, and where our people are. They're watching Netflix. Some of the more strategic, bigger stories we want to tell require a TV budget. Obviously, there's no better partner in that," Loehnen tells Variety.
In the same vein as Tidying Up with Marie Kondo, the new Netflix series will instruct Goop viewers on how to lead 'optimal' lives. Only, instead of throwing out things that don't "spark joy," viewers will be learning about their wellness.
"Gwyneth is a highly visual, tactile person. The quality of everything that we produce is very important to her," Loehnen tells the publication.
"She's always looking for white space. Whether it's developing physical products or thinking of content. With this show, I think she's only really interested in opportunities where we can uniquely be ourselves and do things potentially disruptive."
Gwyneth is taking her Goop lifestyle brand to Netflix (Image: Getty).
Much like her e-newsletter and website, Gwyneth's new docuseries is sure to spark interest (and, a little skepticism) as it dives in to the world of all things Goop. We can't wait.

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