Marilyn Monroe the face of new Max Factor campaign

She died more than half a century ago, but Marilyn Monroe is still making waves in the beauty industry.

Marilyn Monroe.
She died more than half a century ago, but Marilyn Monroe is still making waves in the beauty industry.
The blonde bombshell has just been announced as the new global ambassador for makeup brand, Max Factor.
This year marks 80 years since Mr Max Factor Junior opened the doors of his Hollywood make-up studio, transforming the look of Hollywood celebrities.
Without question, his most famous client was Norma Jeane, who entered his Blonde Room in the late 1940s as a brunette.
She emerged with those famous blonde locks that completed her transformation into Marilyn Monroe.
The actress and singer, who embodied the glitz and glamour of Tinsel Town, once said: "I used to think as I looked out on the Hollywood night, ‘There must be thousands of girls sitting alone like me dreaming of being a movie star. But I’m not going to worry about them. I’m dreaming the hardest."
Max Factor Global Creative Design Director, Pat McGrath said Marilyn defined glamour.
"Marilyn made the sultry red lip, creamy skin and dramatically lined eyes the most famous beauty look of the 1940’s and it’s a look that continues to dominate the beauty and fashion industry," McGrath said. "It is the ultimate look that defines glamour – nothing else compares."
Max Factor Australia Head Makeup Artist, Liz Kelsh said Marilyn was a beauty icon.
"Her statement Ruby Tuesday red lips, for which she is known, are both timeless and modern," Kelsh said. "The incredible transformation in the hands of Max Factor from timid Norma Jean to powerful Marilyn Monroe is the most fantastic example of the magic of makeup. I love the power of transformation and I see make up as a tool that can be your best friend, a friend that hides your flaws and shows off your assets to the max. Everyone feels more confident wearing makeup, and with the right makeup anything is possible."
This month, Max Factor is encouraging women around the world to glam up with make-up and undergo a personal transformation. The social media campaign asks women to post a selfie using the hashtag #GlamJan.
"Max Factor have always believed that glamour matters – and that glamour itself exists beyond make-up, it’s an approach to life that Marilyn embodied so perfectly," said Esi Eggleston Bracey, Vice President of Max Factor Cosmetics. "It’s through this attitude to life that women are encouraged to be adventurous, to push themselves, and to ultimately have the confidence and passion to fulfil whatever it is that they want."

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