Whether you're into it or not, it's no secret that Kim Kardashian is a style influencer.
From single-handedly elevating the neon trend to a global phenomenon, to making it patently clear that bodycon is, and most probably will remain a thing - and the curvier you are, the better.
But there's another thing about Kim we can't help but ogle over - her glorious hair.
Almost as though she knew how drool-worthy her enviable locks are, Kim has recently decided to transform her tresses into the season's chicest style - and they're looking better than ever.
Stepping out at New York Fashion Week in September, the stylish reality TV star was looking completely on-point in a metallic silver singlet top and skin-tight leather pants that flared at the bottom.
But it was her hair that people really couldn't stop starting at, because despite recently opting for a dramatic lob-chop, the 38-year-old has appeared to have cut it even shorter.
If we cast our minds back, you'll no doubt recall Kim used to rock some seriously long tresses.
Wearing it in a number of ways, including dead-straight and wavy, the mum-of-four could nail almost any hairstyle.
But we can only imagine the maintenance required in maintaining such lengthy tresses, so we can't really blame her for executing the ruthless chop in more recent times.
In fact, we would't be surprised if it had a little something to do with the not-so-small feat of raising four children under seven.
Can you imagine how often a baby would grab hold of those shiny long locks?
Kim has certainly been busy of late. After announcing earlier this year that she was studying to become a lawyer, the E! star has also welcomed a brand new baby boy, Psalm West, by surrogate.
She's also announced the creation of a brand new shape wear range, originally (and very controversially) called Kimono, and later changing its title to Skims Solutionwear.
Like her famous family, the starlet doesn't hold back from sharing plenty of insights on her social media profiles - including sweet family photos and promo pics from her various business ventures.
Perhaps she should add "hair-fluencer" to her ever growing list of credentials...
WATCH: Take a peek inside Kim Kardashian's lavish home: