Split ends are the bane of our existence.
Sometimes it feels like no matter what we do, eventually the (follicle) cracks will start to show in the form of broken, battered ends.
There are numerous reasons why split ends happen — heat damage, dryness, bad hair habits — but there's really only ever been one way to fix them, and it'll cost you a few centimetres.
But why should we have to lose our length because of these annoying split ends? After all, growing your hair can be a painfully long process for many of us.
You do everything you can to keep it healthy so that it'll grow — hair masks, supplements, regular brushing — but once those ends fray, you're forced to lop it all off at your next hair appointment.
Until now, the only effective way to treat split ends has been to cut them off, but thankfully, things have changed.
Now the brains behind our beauty brands have access to research and technology that can stop split ends where they start.
So what's the secret? It's simple. All you have to do is sub out your regular hair regime for the innovative new L'Oreal Paris Elvive Dream Lengths range, and watch your hair grow without split ends. It sounds like magic but it's actually just three really, really good formulas working in tandem.
Still not convinced? Allow us to explain.
It starts, as it always does, with your shampoo. But L'Oréal Paris Elvive Dream Lengths Restoring Shampoo is different to what you've used before, because it's been engineered to detect and address dry, damaged ends that are at risk of fracturing.
The smart sudser deposits repairing actives directly and evenly across the hair, while also giving it a good, thorough clean. This means it'll be left feeling two times stronger, looking healthier and touchably soft and fresh.
Next step is the holy grail of hydration, the conditioner. But while traditional conditioners can sometimes leave the hair feeling heavy, the new L'Oréal Paris Elvive Dream Lengths Detangling Conditioner can be used root to tip and won't weigh down your locks.
Our hair is particularly vulnerable when wet, so it's important to make it easy to manage post-wash. The formula still moisturises and nourishes your strands, but it also detangles, making your hair 50 per cent less susceptible to breakage and five times smoother.
But the biggest game changer for split-end sufferers is the L'Oréal Paris Elvive Dream Lengths No Haircut Cream Leave In Treatment. Apply to the lengths and ends of wet or dry hair to seal split ends (yes, even the ones that have already fractured), boost shine and guard against heat damage — so it's essentially a protectant, styler and primer in one.
After a few weeks, you'll notice your ends looking neater, nicer and far less frayed, saving you that reluctant trip to the salon for a trim.
Now all you need to do is sit back and watch your hair transform into those high-shine, healthy locks you've been lusting after — you're welcome!
Sponsored by L'Oréal